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Search Results for Author 'Neto, Silvio Abrahao Laban':
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Word-of-Mouth and On/Off Line Marketing
Idea posted: August 2013
Institutions: Insper
Authors:
Word of mouth (WOM) behaviour has attracted a lot of attention from marketing executives in recent years, particularly in light of the increase in size, number and character of online…
READ MORE PIN TO MY IDEAS Idea #190
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